This Ad is a Love Letter to the Age of Inclusion

I often say that we are living in the age of inclusion. It may not feel like it sometimes, but we are. The combination of the rise of technology, the awareness of the importance of inclusion, the stakes being so high, and the general growing impact of people — all of these things have combined to foster an age where inclusion is all around us in a fashion more profound and more meaningful than ever before.

The ad deals with a young girl named Olivia who is full of dreams she can’t really see. She needs glasses. In the spot, she gets her specs, and in the process, gets a big push toward her dreams.

Watch:

Amazing, right?

Sentiment aside, here’s why this commercial is so powerful from the perspective of the age of inclusion.

And that’s really the fundamental question. If this is possible — and these folks and many others like them are proving that it is — then why would you do anything else?

We are living in the age of inclusion, folks, and it’s just beginning.

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