6 Content Marketing Tools Recommended by the Professionals

Are you going about your content marketing as effectively and efficiently as possible?

There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand?

BuzzSumo is hugely popular within the content marketing industry. It allows you to look up your competitor’s sites (or a keyword) and see what content is performing best — listing the number of social media engagements and shares across key platforms.

At the Pro level, it also gives you a very handy option to see what backlinks each piece of content has.

BuzzSumo can be used as a way to come up with content ideas, by seeing what content is already popular in your niche or as a backlink tool that highlights backlinks with the most social shares.

Content marketers who need to come up with a lot of ideas … or content marketers who are short on inspiration. The free level is generous (you can run up to 50 searches per day although it’s limited in the number of results you get) and the pro plan is $79/month.

Easel.ly is a tool for creating infographics, which might form a useful strand of your content marketing — especially if you’re in an industry where you want to present facts, figures, and statistics.

Easel.ly is free and straightforward to use, so it’s a great tool for content marketers who don’t have the budget for a designer. (If you’re a content marketer for a large firm, you’ll probably find that you want to pay for a custom infographic design instead.)

Grammarly is an automatic editing tool that checks your writing for errors and for areas where you could phrase things better. It’ll pick up on grammatical mistakes that basic spellcheckers miss, it’ll advise on stylistic issues, and it’ll recommend cutting out unnecessary words.

GetResponse is an all-in-one platform that lets you create landing pages, send emails, and use powerful autoresponders to make sure that you capitalize on all that content marketing. You can even use their “Autofunnel” feature to build a complete marketing campaign based on ready-made funnels.

GetResponse starts from $15/month (for a list of up to 1,000 subscribers), so it’s accessible even for small-sized startups.

Tailwind is a tool that you can use to schedule your Pinterest and Instagram posts. You can also use it to discover content, monitor conversations, and look at the analytics of how your posts are doing on those networks.

Tailwind is particularly well designed for teams (you can use it in conjunction with your colleagues), and it’s also great if you post on social media accounts for more than one website or brand (you can manage multiple Pinterest and Instagram accounts using it).

Agorapulse is a social media management tool (similar to Hootsuite or Buffer), but, as Donna Moritz explains, it’s “like a Swiss Army knife of social media management.” You can view and respond to social media activity in the app, you can schedule posts for different platforms, and you can see handy details about your followers.

Larger content marketing agencies or businesses. It starts from $99/month, so it won’t easy on the wallet — but if you have a whole social media team that needs to stay on top of messages, then it could be well worth the money.

There’s a free (though limited) version of SEMRush, which all content marketers can benefit from — paid subscriptions start from $99.95/month if you want to continue. Large companies or marketing agencies will likely find it valuable.

Good content marketing tools can make your job so much easier (and the wrong tools can waste your time, or prevent you from following up on opportunities you might otherwise have spotted). Which of the above tools will you test out?

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